We are proud to let you know that FLOW PR has been selected as one of the finalists at the Golden World Award 2023. Our agency has applied with th7e Starbucks CoffeePoets campaign , which aims to revive the traditional literary life of coffee houses in Hungary. We thank Starbucks Hungary for taking up such a noble cause and choosing our agency as a partner. And thanks to our excellent colleagues for making it such a success.
Pepsi has launched a unique competition for Generation Z. The Pepsi Space campaign will offer applicants from Hungary the freedom and space to show their creativity. There are four categories, and a jury of three well-known mentors and the competition organisers will select 20 winners, who will be invited to an awards ceremony with the opportunity to have their entries featured on Pepsi's public posters and digital platforms.
Entries can be submitted in four categories - photography, graphics, short video and music/soundtrack - without any subject restrictions, so everyone can express themselves in the format that best suits them. Three things count when judging entries: creativity, originality and style.
A panel of judges will be assisted by the Pepsi Space mentors, three celebrities who reach out to the younger generation, influencing them with their art and work, and in many cases serving as role models.
The Pepsi Space competition runs from 1 June 2023 to 31 July 2023 and entries can be uploaded at www.pepsispace.hu.
FjällrävenVándortúra invites trekking and nature enthusiast to explore the fabulous Mecsek region this summer
3 years - 3 locations, this could be the new motto of the community trekking event organized by the Swedish trekking equipment manufacturer Fjällräven, as from now on nature and outdoor lovers will be able to discover three of Hungary's most beautiful and diverse landscapes during the Fjällräven Vándortúra, in three-year cycles: in 2023 the Mecsek, in 2024 the Bükk, in 2025 the Balaton and then again the mountains.
This year, Fjällräven's trekking event will take place through the heart of the Mecsek for the first time. Participants will cover 74 kilometers through mountains and valleys in 4 days. Following the tradition of the original Fjällräven Classic from Sweden, trekkers carry all their equipment in their backpacks and spend the night in their tents at the designated campsites. Although the hikers cover 17-19 kilometers a day, Fjällräven Vándortúra is not a performance trek, but a community experience of like-minded Outdoor fans and nature enthusiast.
"Fjällräven goal is to help and inspire more people to an active Outdoor Life and reconnect with nature. Although thousands of people travel to Classics in Sweden, we wanted to open the Classic concept and introduce more people to the Fjällräven way of trekking: with all you need on your back, in good company and respecting nature. We continue to educate trekkers about caring for the environment while hosting them on a challenging and rewarding journey through the nature. Three different landscapes in three years, that's what Fjällräven Vándortúra provides: in 2023 we'll be targeting the Mecsek, then in 2024 the Bükk and in 2025 the Lake Balaton again. This year, we will cover the best of the 335 km2 of the Mecsek mountains in 4 days. Starting from Váralja in the northeast, passing through the fabulous Óbányai Valley, we will hike to the highest peak on the first day, go up Zengő and then head towards to the west part of the Mecsek. On our way, we wouldn't miss the Melegmányi Valley, a real treasure for those who want to get away from the built environment.However, hiking is not about leaving the kilometers behind; it is also about admiring the features of the beautiful landscape, such as the fragrant hunyor, which can make the section to Tubes even easier. But beyond the stunning valleys, peaks, and structures, the Mecsek also offers more to see and experience.” – said Sanela Krisat, Organizer of Fjällräven Vándortúra.
During the day, participants walk the day's route at their own pace, but at the end of the days spent in nature, everyone gather in the evenings at the same campsite, which is a great way to wind down the day's trek together. Conversations around the campfire, having dinners together and various evening activities offer a great way to recharge your batteries before the next day, but it's also easy to make new friends and acquaintances, as the collective experience of hiking brings people closer together.
"Last year was my second Vándortúra, but I recommend this unique programme to those who have no experience in longer hiking routes. The youngest member of the field was 14 last year, and the oldest 75, which shows that even those of average fitness can take on this Event. At the end of the day's stages, we had hot showers and fresh local food, and the evening camp atmosphere was always great, with friendly chats and big laughs. I was completely turned off by the fact that I was trekking with trekkers like me in some of the most beautiful countryside in Hungary. And the final highlight of my trekking experience was the farewell party and concert on the last night." – said Tamás Ézsiás from Mondolo Association, who took part in the Fjällräven Vándortúra in 2019 and 2022.
As the aim of Fjällräven Vándortúra is to inspire people for an active outdoor life with fun, safety and without leaving any trace through Mecsek region. The Swedish outdoor brand is offering the Trekking tour, which will take place between 27 and 30 August 2023, to both young and old. Learn more about this epic trek where you will find out about protecting the nature while hiking through amazing terrain.
Further information and application: https://fjallraven-vandortura.hu/
