A Hungarian health care institution and an aid organization receive the total of 40 million HUF donation from Szentkirályi Hungary and PepsiCo. With the significant donation the two companies help the National Ambulance Service and the Hungarian Interchurch Aid, where essential work is done since the outbreak of the pandemic.



Samsung announced the launch of Wildlife Watch, an ambitious new pilot that is using technology to help fight back against poaching in the African Bush. The pro-grade cameras in Samsung Galaxy S20 Fan Edition (FE) handsets will film live footage that will be streamed 24/7 from the Balule Nature Reserve in South Africa, part of the Kruger National Park. Everyone is invited to Take the Watch and become a virtual ranger, helping to protect endangered animals from poaching by monitoring them in their natural habitat and enjoy live sightings of these spectacular animals from home.


Samsung has joined forces with African technology pioneer Africam to reimagine one of its latest Galaxy mobile devices in an initiative that uses technology to help make the world a better place. Africam’s profit for purpose model means they charitably support The Black Mamba Anti-Poaching Unit; an all-female troop that uses non-violent methods to prevent poaching, which has surged during the pandemic as illegal hunters take advantage of the sudden fall in tourism. Through the Wildlife Watch initiative, viewers will be closer to the work of the rangers, see the animals they protect, and have the opportunity to donate to support them. To see more visit: https://youtu.be/PfSPdBIApsQ



South Korean-born, Berlin-based DJ, producer, and fashion designer Peggy Gou, who loves animals – especially giraffes – is fronting the initiative to champion and encourage people to take part, take the watch and raise awareness.


Four Samsung Galaxy S20 FE handsets have been installed as additional cameras in the bush, boosting the reach of the existing Africam infrastructure in the Balule Nature Reserve by over half for the duration of the pilot. The pro-grade camera in each handset is being used to film animals for the live stream. Supporting the rangers in their daily tasks, the bigger pixels, enhanced camera AI and 30x Space Zoom including 3 x Optical Zoom in the handsets have improved the quality of the photos the Black Mambas are able to take whilst on patrol. From a distance and even in low light and the unreliable conditions of the bush they can send clear and detailed images back to their base as evidence for investigations into poaching activity.



A camouflaged jeep fitted with a Samsung Galaxy S20 FE will also be used by the rangers for surveillance patrols, and the live-streamed action will bring you closer to the rangers and their daily experiences.


Samsung’s Galaxy upcycling program aims to solve social needs, lengthen product lifecycles, and reduce waste by reimagining phones into new roles. Repurposing existing products to serve a critical new function is a great way to avoid needing to create new products. As part of the Wildlife Watch initiative, Samsung handsets are being redeployed by the rangers as CCTV cameras for perimeter fences, as well as adding crucial tech support to improve the rangers’ daily patrols.


By becoming a virtual ranger and taking the watch on wildlife-watch.com, you can alert rangers if you see animals in danger or signs of poaching, share what you see via snapshots on social to encourage others to take part, and donate to The Black Mamba Anti-Poaching Unit. With different camera views, it’s never the same watch twice, and you might witness elephants, lions, and even giraffes in the wild from your sofa.


Animal-loving DJ, producer, and fashion designer Peggy Gou, said, "We all love these magnificent animals, but the harsh reality is poaching is on the rise all across Africa. It's amazing to think a device we use every day can help tackle such an important issue. The ability to become a virtual ranger and support the incredible real-life rangers battling against poaching is really exciting."


Mark Notton, Senior Director Mobile, Samsung Europe said, “As our lives have become more virtual, the power that technology has to bring people together to do something good and for the benefit of everyone has never been clearer. Wildlife Watch is a truly exciting pilot, and by repurposing one of our latest handsets in this way, we hope increased eyes on these incredible animals will not only support existing surveillance and raise awareness but bring pleasure by letting people see and learn more about wildlife from home.”



Committed to using technology as an instrument for good, Wildlife Watch supports The 2030 Agenda for Sustainable Development, a plan adopted by 193 United Nations Members, by addressing Sustainable Development Goal 15 – Life on Land - of the United Nations’ Sustainable Development Goals. Samsung has collaborated with the United Nations Development Programme (UNDP) to launch an education and donation-based mobile app – Samsung Global Goals. Currently on 100M+ Galaxy smartphones worldwide it has raised more than $1.5M in donations for the UNDP and provides millions of individuals the opportunity to make the world a better place and take action to achieve the 17 Global Goals.


Wildlife Watch will be live for two months (3rd March – 2nd May 2021). During which time, Samsung hopes to bring many people’s eyes back to the animals that have been forgotten during the pandemic. To watch the live stream and help protect vulnerable animals, go to wildlife-watch.com.

New adventures for leftover fabrics


Fjällräven is proud to introduce Samlaren, an exciting initiative that gives new life to surplus material through innovative use of leftover fabric. Samlaren will feature unique collectible products that will be released in recurring, limited capsule collections. In the Spring of 2021 Fjällräven will launch Samlaren – Swedish for “the Gatherer”.

A new concept rooted in Fjällräven´s commitment to quality and tradition of not letting resources go to waste. The idea behind Samlaren is to create an initiative for sustainability and innovation with the mission to explore circularity and create inspiration for a better and more sustainable future.

All products bearing the Samlaren badge are created using leftover fabrics from Fjällräven’s mills and factories, carefully combined, in numbered limited editions with unique designs and playful colour combinations. All pieces offer the same high level of functionality, durability and reliability that can be expected from any Fjällräven product but with upcycled materials and elevated design. The first Samlaren product drop is a curated collection of re-invented classics made out of surplus G-1000 fabric, including the classic Greenland Jacket in colour block patchwork, the iconic Kånken backpack and updated versions of the tote bag and cap.


"One man's trash is another man's treasure"

Henrik Andersson, Global Creative Director at Fjällräven is responsible for the design of Samlaren. He describes: “The idea is to turn a problem into an opportunity and find new use for leftover material. I like the saying ‘one man’s trash is another man’s treasure’ and with Samlaren we are turning our own ‘trash’ into treasured pieces.”

Christiane Dolva Törnberg, Head of Sustainability at Fjällräven adds: “With Samlaren our ambition is to find new use for existing leftover material and not let anything go to waste. By integrating sustainability as a vital part of the concept we open up for new innovative ideas”.

Fjällräven - a history of circular innovations

Sustainability and innovation has always been at the core of Fjällräven. In 1964 founder Åke Nordin stowed away a roll of fabric that didn’t make the cut during the develop ment of his ground-breaking Thermo Tent. A few years later, the very same roll of fabric was used to make the first legendary Greenland Jacket. In the Spring of 2021 Fjällräven takes further steps on this journey with the introduction of Samlaren, a new sustainable initiative rooted in Fjällräven’s heritage and spirit of innovation.