Winners of Starbucks Poetry Contest Announced

Starbucks Hungary held its fifth poetry competition, the winners of which were announced on the Hungarian Poetry Day. This year's theme of the Starbucks Coffee Poets competition was Nature. Among the nearly 200 applications received, the members of the professional jury, Lili Hanna Seres, István Pion and Bence Csalár, selected the five finalists, who performed their poems in front of an enthusiastic audience at an event in The Workshop. The winner was Flóra Pászthy-Lénárt, who, in addition to professional recognition and a valuable gift package, can also participate in the 2023 literary summer camp of the Young Writers' Association (FISZ).

MSD Animal Health Selects FLOW PR as SM Lead Agency in CE

Starting in March 2023, FLOW PR will be responsible for developing and implementing the strategy for one of the largest companies of the animal health market. The project covers the Czech Republic, Slovakia, Romania, Poland, and Hungary.

MSD Animal Health is an affiliate of the US-based global pharmaceutical company Merck Sharpe & Dohme and has been one of the most dominant players in the veterinary pharmaceutical market for many years. The company offers vaccines, anti-parasitic products, and other innovative animal health products and services.

The collaboration between MSD Animal Health and FLOW PR began in early 2016 when the agency was commissioned to support the company's online communications in Hungary.

MSD Animal Health launched its global POFT campaign in 2020 with the aim of raising awareness about the risks to companion animal health posed by seasonal change, which are due to the warmer autumn and winter months and generally higher temperatures. As part of this initiative, owners and veterinarians can access further useful information at www.protectourfuturetoo.com to ensure adequate protection for their dogs and cats throughout the year. FLOW PR implemented the POFT campaign in Hungary and Romania, and also launched the Kisállatorvos podcast, where listeners can learn about protection against parasites, the importance of vaccination, healthy feeding and grooming of pets from guest veterinarians - everything a responsible pet owner needs to know. The first season is available on all popular platforms.

In 2023, MSD Animal Health has entrusted FLOW PR with regional communication tasks for its companion animal business unit. This makes FLOW PR the lead agency in five countries, including the Czech Republic, Poland, Slovakia, Romania, and Hungary. The assignment includes designing strategies for local social media pages, managing content, producing content for the company's websites, as well as coordinating the work of partner agencies.

"Education on pet ownership and spreading scientifically and professionally credible information are of paramount importance to us as one of the major animal health companies in the region. We would like to further strengthen this activity in a coordinated way, taking into account the specificities of the region and local regulations," said Anita Mohos, MSD Animal Health's Regional Marketing Campaign Manager for Central Europe.

„As a Hungarian agency, we are proud to have the opportunity to organize another regional campaign. Since 2015, it has been a part of our growth strategy to win more cross-border assignments as a leading agency. It is especially gratifying to have earned the trust of MSD Animal Health, as this is the second time we have been awarded this task, now with an expanded geographical area," said Krisztián Szabados, Managing Director of the agency.

Hungarian architects presented plans for a space base on the Moon

A special mesh structure can be used to create a permanent base on the Moon from raw materials available on the celestial body, according to a study by Paulinyi & Partners architecture firm. The company's experts have examined the conditions prevailing on the Moon and are proposing architectural solutions that could be used to create space colonies known only from science fiction movies in the future. They are resistant to extreme temperature fluctuations and radiation, and with their floor area of up to 14,000 square meters, they can provide enough living space for a larger mission, at an average distance of 384,400 kilometers from Earth.

Paulinyi & Partners was able to present its study at the world's most prestigious space event, the International Astronautical Congress in Paris. Based on their research, the architectural team designed a modular, expandable structure, built up from a grid of uniform elements, which can be used to house life support systems, living quarters and even a self-sufficient potato plantation, as seen in the sci-fi film The Martian.

During the design, the experts of Paulinyi & Partners had to take into account the specific thermal and environmental conditions of the Moon, as well as logistical and construction challenges. The lunar base must be able to withstand temperature fluctuations between -170°C at night and +110°C during the day, and the structure must also retain a radiation shield of more than 2 metres in thickness. The Moon has no atmosphere, so the management of the pressure difference between the exterior and interior of the building required further calculations from the specialists.

"Fortunately, the Moon is helping our project, as the lower gravity means that the individual elements and therefore the overall structure can carry more weight. Even so, the design was a real challenge, as no one had ever built on another celestial body before, so there is no concrete experience available in this regard. That is why we have made sure that we only think in terms of using science-based enabling technologies – said Roland Németh, architect of Paulinyi & Partners, co-author of the study. – For example, it would be extremely expensive and complicated to bring construction materials from Earth to the site, which is why we decided to develop a solution for using the raw materials found there."

According to the plans, the supporting rods and central elements that make up the structure would be manufactured on the Moon, using the regolith, or lunar rock, that covers the surface. By melting and moulding the rock, a wide variety of elements can be easily fabricated to form the dome covering the entire base, which would protect the facility from meteorites as well as radiation. Thanks to its unique design, the structure can be easily expanded to create an area of up to 14 000 square metres, which, according to the models, could house a community of up to 150 people on the Moon.

“Our study is a significant step towards the design of space bases on extraterrestrial bodies, where astronauts can live in ideal conditions in the future – said Dr. Gergely Paulinyi Founding Partner, Chairman and CEO of Paulinyi & Partners. – It is a great honour for us to present our plans in front of the most prominent representatives of the industry at such a significant event. We hope that when the technology is available, the first lunar base can be built based on our plans."

In recent years, Paulinyi & Partners has been responsible for a number of high-profile projects in Hungary and internationally. The company designs special buildings with an innovative approach and the latest technologies, their most recent projects include the Budapest One office building and Etele Plaza.