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From 2027, Almdudler will join the Szentkirályi Magyarország portfolio as Mattoni 1873 takes over the brand’s production and distribution in Hungary, the Czech Republic and Slovakia.

In Hungary, Almdudler will be distributed by Szentkirályi Magyarország, the local company within the Mattoni 1873 Group. The addition further expands its portfolio of international soft drink brands and strengthens the group’s presence in the Hungarian market.

Founded in 1957, Almdudler remains 100% family-owned and is one of Austria’s best-known soft drink brands. Its original recipe, based on a blend of 32 Alpine herbs, has remained unchanged since its creation.


To introduce the partnership to the Hungarian market, FLOW PR supported Szentkirályi Magyarország with the announcement and media communications, including the development of press materials and media outreach.

Franciska Törőcsik, the Hungarian ambassador for Pandora Talisman, graces the cover of ELLE Hungary’s October issue, bringing the collection’s distinctive world of symbolism and personal expression into focus.


Inspired by zodiac signs and timeless symbols, Pandora Talisman celebrates individuality, self-discovery and the personal stories that shape us. Each design carries its own meaning, allowing jewellery to become a reflection of the wearer’s identity and experiences.


The accompanying interview sees the actress reflect on perfectionism and how her understanding of success has evolved over the years, complementing the collection’s focus on personal expression.


From the initial concept to the final execution, FLOW PR led the project every step of the way, bringing the creative vision to life.



Credits

Model: Franciska Törőcsik

Photographer: István Lábady

Management: Fanni Alföldi

Editor-in-Chief: Vivien Mádai

Creative Director: Melinda Csík

Hairstylist: Simon Radvan

Make-up artist: Zita Rajó

Stylist Assistant: Virág Békés

Agency: FLOW PR (Splendidea Communications)

Updated: Oct 12

Pandora’s new Talisman collection was introduced to the Hungarian market at an evening held at the Svábhegyi Observatory in Budapest, bringing together influencers and special guests.

The new Pandora Talisman collection draws on zodiac signs and timeless symbols, with each piece designed to reflect individual stories and identities.

 

The event concept centred around discovery and experience, taking the launch beyond a traditional jewellery presentation. Guests were introduced to the collection at the observatory, joined by Franciska Törőcsik, the Hungarian ambassador for Pandora Talisman.

The programme continued with a special observatory experience, followed by a relaxed moonlit picnic that gave guests the opportunity to enjoy the collection in a more intimate setting.

FLOW PR created and organised the Hungarian launch, bringing together the concept, event experience and a group of influencers to introduce Pandora Talisman through a distinctive and immersive evening.


Photographer: Olivér Sin

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