From the very beginning, Fjällräven's mission has been to enable and inspire more people to spend time in nature. In line with this mission, the Swedish outdoor brand's latest spring-summer collection was presented to journalists and influencers at the top of the Three Border Mountain, one of Budapest's most popular hiking spots.
At the event, Fjällräven's local brand ambassadors demonstrated how to pack a backpack for a day hike or a multi-day hike.
Then we invited our guests on a short hike to the nearby Guckler Károly lookout.
Along the way, an expert of the Hungarian Ramblers' Association gave an interesting presentation on the wildlife of the Buda Hills.