Samsung launched a campaign to promote the new foldables Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Building on the success of the cooperation with local designer Anna Daubner we supported a new collection created on the smartphones by three iconic Hungarian design labels, Kata Szegedi, Anna Amélie and VYF. The artists used technology to show their creativity and express the versatility of the devices through the pieces of the collection.

The campaign included a comprehensive social side with activities from all three designers and a PR side with cooperation with some of the biggest lifestyle and fashion magazines of Hungary. The collection was introduced in an online live event where it was announced proceeds will be donated to Retextil Foundation providing jobs to disabled people in the textile industry.

Fjällräven presented latest Autumn-Winter collection to journalists and influencers at Normafa Event Centre, a location close to the nature and to the highest point of Budapest.

At the press event, which was planned and organised by FLOW PR and included a fashion show, participants had the opportunity to try on the new garments.

Wool is at the heart of the new collection, therefore a presentation by a textile expert from the Metropolitan University Budapest was part of the programme.

Fjällräven has launched a new platform called Kånken Me to offer Kånken fans the opportunity to be creative and personalize their very own Kånken even more, to reflect their colourful personality, match it with their favourite jacket, or just improvise. With 14 colour choices and 15 customizable parts the online configurator offers over 100.000 billion of possible combinations making it almost impossible to meet someone else with the same Kånken. With a shareable link Kånken Me can even be co-created with friends. The new platform was presented to guests on a giant touch screen, who were able to create their own colour schemes.

Natural materials have always been the preferred choice for Fjällräven when developing products. Wool, one of the oldest natural materials, is also one of the most functional. A sophisticated natural fibre, it is arguably one of nature’s most technical materials, outperforming many “high-tech” manmade fibres.

Fjällräven Head of Innovation Erik Blomberg explains: “The properties of wool suit the different needs we nor mally have for making materials that are used outdoors. Those needs are often keeping the user dry, warm, and comfortable. Wool is excellent at satisfying all of those needs”. Wool is excellent at insulating in cold and wet condi tions for two reasons. First, the fibres and yarn are bulky, which traps air. The second is that wool is hydrophobic on its surface, which means that water does not stick to it.

A tightly-woven wool also sheds water to some degree. Furthermore, it can collect water as vapour inside, rather than on its surface like a synthetic. When it is used as mid layer, the wool acts as a buffer, storing some of the moist air and keeping it away from the user. Blomberg also adds that, “A bonus feature is that since wool stores moisture inside the fibre, away from air, there is no opportunity for bacteria to grow. Wool garments are therefore odour resistant without the need of added chemicals".

Seasonal change is now also placing our pets at risk. A new digital service from MSD Animal Health tailored for pet lovers offers advice about weather conditions.

Seasonal change - such as milder winters and autumns and the general rise in temperatures - has serious repercussions, not only on humans and the environment, but also on our pets, which are affected physically and with behavioral changes.

Prolonged presence of parasites throughout the year and increased risk of related diseases - as well as fears, phobias, and loss of appetite - can be a problem for our four-legged friends that pet parents often do not know much about nor how to deal with them.

Therefore, from the need to provide solid support for daily living comes PET METEO: the new digital service created by MSD Animal Health to supplement the Protect Our Future Too campaign, to offer simple and immediate advice on how to take care of your pets and protect them in the right way.


Easily accessible and available for consultation at any time, the goal of PET METEO is to provide targeted and “customized” solutions based on the particular weather conditions of a given location. It is very easy to use: simply visit the website, enter your ZIP Code in the appropriate box and choose whether you would like to receive advice on dogs or cats. The platform, by connecting to a weather service, automatically locates the user within one of the four weather groups identified - freezing/snow; cold; from warm to hot; hot and dry - and with just a click provides five tips to follow for each of the three categories in which the platform has been arranged: “health”, “behavior”, and “family”.

For example, what can be done to take care of our four-legged friends and our families in colder climes? In the “family” section, PET METEO recommends that dog parents entertain their dogs even at home by organizing, for example, games that can help to keep them in shape during periods when many hours will be spent indoors. Additionally, among the tips to safeguard their health, the platform cautions that, even during the coldest seasons, some parasites may be present and active and that a heated home is the ideal place for them to survive. Lastly, in the “behavior” section, dog parents are reminded to pay attention to older dogs, who may suffer from osteoarthritis, and advises not to keep them outside for too long, monitoring any signs of fatigue.

Moreover, dog parents are reminded to add an extra blanket for dogs that sleep outside and to dry them if they come back wet from rolling in the frosted grass after a walk.

Looking for tips on cats? Even for them, there is no shortage of advice! Here, for example, are some tips for frost or snow. A polar climate can expose cats to the risk of hypothermia, and compact, icy soil can cause skin damage to paw pads. In addition, salt that is used by many people to prevent pathways from icing over may get caught in between paw pads and cause irritation. For this reason, PET METEO reminds us that it is always important to clean their paws thoroughly once they are back inside the house. Moreover, when it gets cold, many cats seek shelter under cars to protect themselves from the elements: a good habit to adopt is, before getting into the car, to knock on the hood and take a look near the wheels to remove any shelter-seekers who may have temporarily settled in to protect themselves from the cold. Lastly, it may not be common knowledge that some types of antifreeze have a sweet taste and are irresistible to cats, but care must be taken since they are highly toxic substances and it is therefore advisable not to leave containers open or within reach of our pet. However, during the winter season, there are not only risks of a physical type: if cats are cooped up indoors for many hours they can become restless or stressed and, in some cases, stress may manifest itself with loss of appetite or self-isolation, avoiding contact with others. Therefore, watch out for these warning signs!

These are just a few of the many small steps to put into practice for daily living. For all other tips, hints, and things to watch out for, you can visit the section dedicated to PET METEO on the website Protect Our Future Too to discover all the ones that suit your needs! In any case, it is essential to remember that your reference point for any doubt or evaluation is the Veterinarian, who will always be able to advise you and direct you on what to do.

The PET METEO platform is part of the Protect Our Future Too initiative, the project launched internationally by MSD Animal Health to inform and raise awareness among pet lovers and veterinarians on the impact that seasonal changes have on our pets.

Protect Our Future Too, promoted in more than 30 European countries, Russia, North Africa, and the Middle East, brought together 18 of the most important European scientists and leading experts in animal health to discuss the risks resulting from seasonal change and identify the best practices to adopt in order to prevent and contain the problem.

Among the main findings of this initiative is that the effects of seasonal changes can be traced back to four main categories: increase in the number and spread of parasites, greater risk of contracting diseases caused by “vector” parasites, repercussions on behavior and on animal health (closely related to human health).

Just think, for example, of the spread of diseases such as Leishmaniasis, classified as “exotic” until only 20 years ago, or of Lyme disease, which is transmitted by ticks and also dangerous to humans, and note how today the vectors responsible for transmission of these “zoonotic” diseases are, in some areas, a danger that is present all year round. But also the spread of some behavioral pathologies in dogs and cats, such as fear or phobia of thunderstorms, and cognitive dysfunctions in elderly dogs, which can be correlated and aggravated by seasonal changes.

So, how can you take care of your pet? The key, according to all experts, is to protect your pet and take preventive measures throughout all 12 months of the year with the help of your veterinarian, avoiding the reasoning that some vector-borne diseases may be a risk only in certain times of the year.

And it is precisely the goal of MSD Animal Health to reiterate the importance of prevention and protection throughout the year which, as always, stands by pet lovers and Veterinarians in a concrete and tangible way, providing them with a digital tool that allows you to apply, in everyday life, precautions and best practices for the well-being of your pets and the entire family!