Samsung: Cooperation with Iconic Hungarian Design Labels

Samsung launched a campaign to promote the new foldables Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Building on the success of the cooperation with local designer Anna Daubner we supported a new collection created on the smartphones by three iconic Hungarian design labels, Kata Szegedi, Anna Amélie and VYF. The artists used technology to show their creativity and express the versatility of the devices through the pieces of the collection.

The campaign included a comprehensive social side with activities from all three designers and a PR side with cooperation with some of the biggest lifestyle and fashion magazines of Hungary. The collection was introduced in an online live event where it was announced proceeds will be donated to Retextil Foundation providing jobs to disabled people in the textile industry.