Szentkirályi Magyarország welcomes Almdudler to its portfolio

From 2027, Almdudler will join the Szentkirályi Magyarország portfolio as Mattoni 1873 takes over the brand’s production and distribution in Hungary, the Czech Republic and Slovakia.

In Hungary, Almdudler will be distributed by Szentkirályi Magyarország, the local company within the Mattoni 1873 Group. The addition further expands its portfolio of international soft drink brands and strengthens the group’s presence in the Hungarian market.

Founded in 1957, Almdudler remains 100% family-owned and is one of Austria’s best-known soft drink brands. Its original recipe, based on a blend of 32 Alpine herbs, has remained unchanged since its creation.

To introduce the partnership to the Hungarian market, FLOW PR supported Szentkirályi Magyarország with the announcement and media communications, including the development of press materials and media outreach.