GenZ Alert: Pepsi Cream Soda Has Arrived!

Pepsi’s new limited-edition series is now available in Hungary. The special beverage, based on Pepsi Zero, debuts in 0.25L aluminum cans featuring two nostalgic yet refreshing flavors: Cream Soda and Strawberries & Cream. The product resonates visually with the playful, pop-culture-driven world of Generation Z.

A unique highlight of the campaign supporting the two limited-edition flavors is that during strategic planning, Pepsi deployed specially developed artificial intelligence, which offered the team creative approaches and groundbreaking ideas. The campaign's central message is: sugar-free yet adorable—cuter than a puppy, even cuter than a potato, and nearly as sweet as a message from grandma.

This 360-degree campaign runs across both online and offline channels, employing social media activities, digital advertisements, outdoor advertising, and influencer collaborations to introduce the new products to as many people as possible.

A major element of the campaign is the Pepsi x BP Shop collaboration, resulting in a limited-edition clothing collection. The collection’s design is playful, bold, and "stylishly cute," perfectly reflecting the flavors and vibes of the two new beverages.

The official presentation of the collection will take place on July 31, 2025, at the BP Shop store in Budapest from 2:00 PM to 8:00 PM. Visitors can enjoy arcade games, a unique "cuteness-meter" photo booth, and special prizes. Additionally, the afternoon’s atmosphere will be elevated by performances from Lil Frakk and DJ Nara, while bartenders at the Pepsi Bar serve refreshing, non-alcoholic cocktails based on Pepsi beverages.