This year marks the tenth anniversary of Fjällräven Hiking Tour, a hiking event that combines the best traditions of hiking in Hungary with the Swedish Fjällräven Classic concept. To celebrate the milestone, 161 hikers from all over Europe gathered in the Bükk Mountains to hike the trails they first explored at the inaugural event in 2014. In addition to hiking, participants actively helped to clean up the environment by collecting 45 kg of waste along the trails. This initiative also reflects Fjällräven's traditional commitment to nature conservation.
From 19 to 23 August 2024, the five-day anniversary hike covered a challenging 100-kilometre route through the breathtaking scenery of the Bükk Mountains. Despite the strenuous trekking, averaging around 20 kilometres a day, the hikers kept their spirits up and took part in a freshly served dinner and special activities every evening. Highlights included practical trekking tips from Fjällräven's Hungarian brand ambassadors, a presentation on injury prevention by movement therapist Dorka Kárpáti, and a geological insight into the natural beauty of the region. A highlight was the 10th anniversary celebration, for which the organisers also prepared a spectacular cake. When the participants reached the finish line on the last day of the tour, the tour ended with a small festival celebrating the adventures of the past decade.
"The Fjällräven Hiking Tour aims to create a strong cross-border community of hikers who together can enjoy unforgettable experiences. That's why, year after year, we organise interesting lectures and special activities after each trekking day to recharge participants for the next day. I think this has been the best Fjällräven Hiking Tour ever and I am very happy that we have celebrated the 10th anniversary of this incredible initiative together over the past five days," commented Sanela Krisat, Head of Marketing at Fenix Outdoor Emerging Markets and organizer of Fjällräven Hiking Tour, on the success of the event.
A total of 161 hikers took part in Fjällräven's anniversary trek in the Bükk Mountains, 140 of whom successfully completed the challenging 100-kilometre trek. There were several generations represented: the oldest finisher was 69 years old and the youngest only 14. The international appeal of the event is reflected in the fact that participants came from all over Europe, including Latvia, Germany and Romania.
Every year, the organisers of Fjällräven Hiking Tour place great emphasis on environmental protection and encourage participants to minimise their ecological footprint on the trails and at the campsites. This commitment was also evident in 2024: hikers collectively collected 45 kg of litter in the Bükk Mountains, with the most active hiker collecting a total of 7.7 kg of litter.
In 2025, Fjällräven Hiking Tour will once again invite hikers to explore the Balaton Highlands. Detailed information about next year's Fjällräven Hiking Tour in the Lake Balaton Highlands can be found at https://fjallraven-vandortura.hu/bukk-hegyseg/.
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