25% of children report headaches regularly, at least monthly, according to a new national survey of parents. Online education during COVID made the problem even more common in almost one in ten children. It is not always obvious to adults that their child has a headache, as the symptoms are often almost invisible. But untreated migraine headaches can lead to long-term depression, constant fatigue and even a decline in academic performance. Fortunately, 78% of parents take their kids' complaints seriously.
Our agency is co-ordinating a nationwide awareness raising campaign to draw the attention of parents to the problem. The campaign utilizes traditional PR and social media tools involving celebrities and popular podcasters.