The international ORLEN Group entered Hungary as a result of the corrective measures associated with the Grupa LOTOS acquisition and under an agreement with the MOL Group regarding the takeover of some of its filling station. The ORLEN Group will take over 143 sites in total. It has already taken over and is starting to rebrand 79 filling stations in Hungary, currently operating under the Lukoil brand.
The sites will be entirely transferred in the white-and-red colours and to the standards of the ORLEN network by the end of March 2023. The remaining 64 outlets in Hungary will be gradually taken over and renamed by mid-2024. The ORLEN Group also takes over 39 MOL stations in Slovakia and will operate 91 stations in total in 2023. Orlen will be among the four largest players in both markets.
The rebranding communication campaign in Hungary is coordinated by FLOW PR