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MSD Animal Health Selects FLOW PR as SM Lead Agency in CE


Starting in March 2023, FLOW PR will be responsible for developing and implementing the strategy for one of the largest companies of the animal health market. The project covers the Czech Republic, Slovakia, Romania, Poland, and Hungary.


MSD Animal Health is an affiliate of the US-based global pharmaceutical company Merck Sharpe & Dohme and has been one of the most dominant players in the veterinary pharmaceutical market for many years. The company offers vaccines, anti-parasitic products, and other innovative animal health products and services.

The collaboration between MSD Animal Health and FLOW PR began in early 2016 when the agency was commissioned to support the company's online communications in Hungary.


MSD Animal Health launched its global POFT campaign in 2020 with the aim of raising awareness about the risks to companion animal health posed by seasonal change, which are due to the warmer autumn and winter months and generally higher temperatures. As part of this initiative, owners and veterinarians can access further useful information at www.protectourfuturetoo.com to ensure adequate protection for their dogs and cats throughout the year. FLOW PR implemented the POFT campaign in Hungary and Romania, and also launched the Kisállatorvos podcast, where listeners can learn about protection against parasites, the importance of vaccination, healthy feeding and grooming of pets from guest veterinarians - everything a responsible pet owner needs to know. The first season is available on all popular platforms.


In 2023, MSD Animal Health has entrusted FLOW PR with regional communication tasks for its companion animal business unit. This makes FLOW PR the lead agency in five countries, including the Czech Republic, Poland, Slovakia, Romania, and Hungary. The assignment includes designing strategies for local social media pages, managing content, producing content for the company's websites, as well as coordinating the work of partner agencies.


"Education on pet ownership and spreading scientifically and professionally credible information are of paramount importance to us as one of the major animal health companies in the region. We would like to further strengthen this activity in a coordinated way, taking into account the specificities of the region and local regulations," said Anita Mohos, MSD Animal Health's Regional Marketing Campaign Manager for Central Europe.


„As a Hungarian agency, we are proud to have the opportunity to organize another regional campaign. Since 2015, it has been a part of our growth strategy to win more cross-border assignments as a leading agency. It is especially gratifying to have earned the trust of MSD Animal Health, as this is the second time we have been awarded this task, now with an expanded geographical area," said Krisztián Szabados, Managing Director of the agency.



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