Emirates signs MOU with Visit Hungary to boost inbound tourism

Emirates has signed a Memorandum of Understanding (MoU) with Visit Hungary to boost inbound tourism to the country. The agreement reaffirms the airline’s commitment to serving Budapest with world-class travel experiences and connecting the Hungarian capital to more than 140 destinations worldwide.

The agreement was signed at the Arabian Travel Market (ATM) by Thierry Aucoc, SVP Commercial Operations (West) at Emirates; and Mr. Olivér Csendes, CEO of Visit Hungary.

Gábor Horváth, Emirates Country Manager in Hungary, said: “Hungary remains a very key market in Emirates’ global network. The airline has served Budapest for more than 10 years with world-class travel experiences, and the agreement signed today reaffirms our commitment to the country. From impressive architecture, stunning nature, to a bustling city - Hungary is a very attractive destination and we look forward to leveraging our extensive network to support inbound tourism from key markets across the Middle East, Far East Asia and Australasia.”

Mr. Olivér Csendes, CEO of Visit Hungary, said: "We are honoured to deepen our collaboration with Emirates, a globally renowned airline that shares our commitment to excellence in travel. Strengthening ties with the Middle East—particularly through a key tourism hub like Dubai—is a vital step toward making our country even more accessible. This partnership will elevate Hungary’s appeal as a must-visit destination, offering travellers from the GCC region a captivating blend of rich history and modern vibes.”

Under the agreement, Emirates and Visit Hungary will drive joint marketing and advertising campaigns to showcase Hungary’s touristic appeal. The two partners will also work closely to organise familiarisation trips for media and travel agents, as well as support innovative promotional activities to increase travel demand to Budapest.