Our HPV vaccination campaign received a prize at "Speaks to Me! Health Literacy Awards" gala event of Association of Innovative Pharmaceutical Manufacturers (AIPM).
About the campaign
MSD Pharma Hungary Ltd. entrusted us with planning and implementing a campaign to raise awareness of the importance of HPV vaccination. Aiming to approach the parents, the teachers and the students, too, our agency organized an unconventional parent-teacher conference in a secondary school, hosted by a popular TV personality.
We also invited some celebrity parents, and they were vaccinated during the press event.
Following the event, the story was covered by the largest access online news sites, tabloid magazines and some specialized media outlets.