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Airwaves Unleashes New Campaign with Fan-Inspired Visuals

  • Writer: szabadoskrisztian
    szabadoskrisztian
  • May 15
  • 1 min read
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Starting in April, Mars, the producer of the gum with a menthol kick, has unveiled its new ‘Ride The Airwaves’ campaign inspired by real fans’ social comments and celebrates the gum’s ability to deliver a reinvigorating kick at flat moments across the day.


At the core of the campaign is the uniquely intense Airwaves product experience. It delivers such a strong menthol kick, that over the years it has inspired countless comments and reviews online e.g. “Chewing @Airwaves feels like having supersize lungs”, and “Chewing @Airwaves feels like your mouth and nose light up”. This campaign turned organic online buzz into the creative foundation for visceral metaphors of the intense Airwaves experience, celebrating its passionate fan base and letting them shape the brand.


The global campaign was created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, and local PR activity in Hungary is organized by our Flow PR agency.

19 Comments


Loveleen Kaur
Loveleen Kaur
Sep 08

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Bradley Sheppard
Bradley Sheppard
Sep 04

Fan-inspired visuals are a great way to make a campaign stand out. For a book, the cover is the ultimate visual. I used one of the Best Book Cover Design services to ensure my work was noticed. Whitewolf Publishers was a great choice.

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Emily Lord
Emily Lord
Sep 04

A great campaign needs flawless execution to be effective. A research paper is similar. I used a Journal Proofreading Service to give my manuscript that crucial final polish, ensuring my work was flawlessly presented to the academic world.

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Harriet Armstrong
Harriet Armstrong
Sep 04

Thanks for sharing this, fan-inspired visuals always bring so much energy and creativity. It reminds me of how students in creative courses often seek ways to capture real voices in their work. Sometimes, while juggling projects, many turn to Assignment Help London for guidance on structuring their ideas better. Just like a campaign gains power from its fans, assignments gain strength when students combine their own vision with the right support.

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Airticketoffices
Airticketoffices
Aug 11

This new campaign by Airwaves is such a refreshing take—really love how they’ve brought fans into the creative process. It reminds me of how brands are becoming more people-focused, just like my recent experience at the Air Canada Cairo Office . The staff were incredibly responsive and seemed to genuinely care about feedback, much like Airwaves tapping into its fan base. It's great to see both travel and consumer brands embracing personalization and connection in meaningful ways!

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