Airwaves Unleashes New Campaign with Fan-Inspired Visuals
- szabadoskrisztian
- May 15
- 1 min read
Starting in April, Mars, the producer of the gum with a menthol kick, has unveiled its new ‘Ride The Airwaves’ campaign inspired by real fans’ social comments and celebrates the gum’s ability to deliver a reinvigorating kick at flat moments across the day.
At the core of the campaign is the uniquely intense Airwaves product experience. It delivers such a strong menthol kick, that over the years it has inspired countless comments and reviews online e.g. “Chewing @Airwaves feels like having supersize lungs”, and “Chewing @Airwaves feels like your mouth and nose light up”. This campaign turned organic online buzz into the creative foundation for visceral metaphors of the intense Airwaves experience, celebrating its passionate fan base and letting them shape the brand.
The global campaign was created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, and local PR activity in Hungary is organized by our Flow PR agency.
https://www.promorapid.com/terminaleasehttps://www.giveawayoftheday.com/forums/topic/475060https://bulios.com/@terminaleasehttps://www.amorrisroofing.co.uk/profile/johnanderson429136887/profilehttps://consolebang.com/members/terminalease.60544/abouthttps://forum.skullgirlsmobile.com/members/terminalease.118995/#abouthttps://www.verdoos.com/terminaleasehttps://support.wedesignthemes.com/users/terminalease/https://www.cargodirectory.co/cargo-airports/terminal-easehttps://www.knittingideas.ru/posts/52160-explore-the-lufthansa-cancellation-policy-terms-and-conditions.htmlhttps://playeur.com/u/terminaleasehttps://www.autosaratov.ru/phorum/members/terminlaease.99587/#abouthttps://wibki.com/johnanderson?tab=Terminal%20Easehttps://getfirehawk.com/profile/1226-terminalease/?tab=field_core_pfield_1https://www.thegreatcatsbycattery.com/profile/johnanderson4291333769/profilehttps://www.innovationpractices.com/forum/main/comment/30e57c87-ce7e-41b7-9cbf-27e4ceed1e47?postId=6626485a3edc50001092acf5https://www.modellenland2.com/single-post/editorial-we-love-elephants?commentId=76170483-908d-40e8-9f50-fba75c0630d9https://lifeandlight.com.au/author/terminalease/https://meathead.wixsite.com/mysite/profile/johnanderson4291369329/profilehttps://uchatoo.com/terminaleasehttps://www.westyadkinbaptist.org/profile/johnanderson4291332347/profilehttps://www.koinegreek.com/profile/johnanderson4291384323/profilehttps://www.pridejourneys.com/post/2025-lgbtq-pride-guide?commentId=e2bc8425-569a-4478-952d-0131351e7b9ahttps://en.irpcanada.com/post/have-you-ever-heard-of-sapiosexuality?commentId=eef7d443-b3a2-4970-95bc-602bdb4721ddhttps://travelwithme.social/terminaleasehttps://www.kgcareeracademy.com/post/fireworks-futures-5-reasons-to-start-your-medical-career-this-july?commentId=10c5e6c7-5372-435a-9ac4-62833511ce0ehttps://www.peopletrainers.in/post/video-tutorial-to-learn-how-to-design-a-website-or-a-landing-page-with-ai-in-minutes-only?commentId=53f52703-0616-42a9-9bae-5db8c333d27dhttps://www.paramedicine.com/post/free-drugs?commentId=1a7b1d53-6dd9-4dd5-a71d-a92af193c16fhttps://www.minorityreporter.net/post/parsells-avenue-shooting-arrest?commentId=592bd14b-f1ac-4558-a373-aa9be0779df7https://www.dentfix.com/single-post/sema-2024-dent-fix-equipment-will-be-there-will-you?commentId=a5e88cd4-e0cd-44db-84ea-d01d1a6b359dhttps://justpep.com/story/all/explore-the-lufthansa-cancellation-policy-terms-and-conditionshttps://bookmarksclub.com/backlink/explore-the-lufthansa-cancellation-policy-terms-and-conditions/https://b3directory.com/listing/explore-the-lufthansa-cancellation-policy-terms-and-conditions/https://www.byarcadia.org/profile/johnanderson4291382576/profilehttps://www.theowlsbrew.com/post/bbc-a-winter-in-new-york-by-josie-silver?commentId=5c93ac44-d925-4f2d-8298-52f7f6aa7819https://dubaidirectory.com/profile/terminalease/https://www.infospacetalk.com/post/jupiter-transit-into-gemini?commentId=2f0f26d1-07d7-4e68-89ee-adc2a782c127https://www.fromreformationtoreformation.com/post/judges-21-22-prefabricated-excuse-for-the-aggrieved-parents-of-stolen-daughters?commentId=91cd54da-2db6-4771-83cf-c444cd47be7bhttps://www.beneaththesurfacenews.com/post/erath-county-healthcare-conversations-learn-about-insurance-plans-and-how-to-make-the-right-choice?commentId=d6440da7-0df5-4518-93ae-1c537f84488fhttps://www.livingacreativelife.net/post/quick-and-easy-chicken-and-dumplings?commentId=e9fd8136-010d-4f3a-a1b1-0ae967105008https://www.mymodelreality.com/post/modeling-portfolio-tips?commentId=a04d0df2-7eab-4ead-9365-342c08763314https://www.marymargaretparkmmppublishing.org/forum/main/comment/a54d54f1-c38b-4e07-b7c4-3fc84d8d9018?postId=64156a3dc29e920012e8d272https://usafullnews.com/explore-the-lufthansa-cancellation-policy-terms-and-conditions/https://www.londonboom.com/profile/terminaleasehttps://trendburst.us/explore-the-lufthansa-cancellation-policy-terms-and-conditions/https://inspirejournal.xyz/explore-the-lufthansa-cancellation-policy-terms-and-conditions/https://www.js-data.io/v2.9/discuss/6870e62170a32701f34c2f2bhttps://terminal-ease.federatedjournals.com/explore-the-lufthansa-cancellation-policy-terms-and-conditions/https://topbizlists.com/profile/terminalease/abouthttps://epic7x.com/author/terminalease/https://terminalease.glifeblog.com/35025301/explore-the-lufthansa-cancellation-policy-terms-and-conditionshttps://terminalease.bloggazzo.com/35141311/explore-the-lufthansa-cancellation-policy-terms-and-conditionshttps://www.thebatteryshop.gr/blog/best-beauty-productshttps://www.huntingnet.com/forum/members/terminalease.htmlhttps://famenest.com/terminaleasehttps://www.flowpr.hu/post/airwaves-unleashes-new-campaign-with-fan-inspired-visuals?commentId=82af8406-2cf8-4601-a46d-d6def1e68e85https://www.runwayofdreams.org/post/manage-your-blog-from-your-live-site?commentId=be49fb90-4aa7-4967-ada2-6c7025de1de8https://www.almosthomeonline.org/single-post/thank-you-to-our-gold-sponsors?commentId=a5bc18a5-c0b6-4e44-8008-a44c74beb828https://www.talkfootballhd.com/forum/main/comment/f19229da-2ce0-4f08-a215-59c63bf1b239?postId=60ae0c11561b8500155bd2a6https://fr.nomomente.org/post/survie-arbre-de-josue-pourrait-disparaitre-changement-climatique?commentId=8e6273b7-4745-4aae-9d37-03ff0d41c417https://www.columbusnewstimes.com/profile/terminaleasehttps://www.coalongbeach.org/post/coa-s-thanksgiving-feasts?commentId=d0ce7677-8c02-4b8f-8eed-8e73f0c84cb1https://www.sopkeurope.org/post/je-ne-suis-pas-narcoleptique?commentId=d337926f-d31d-4093-8199-3d25824d1604https://www.churchstreetschool.org/post/letter-from-dr-lisa-ecklund-flores?commentid=4dcbfc71-8b5b-4825-9516-8fb299c71a6f&commentId=a206eb23-0338-4e70-b29e-1db9bc4840b6https://www.ahba.net/single-post/hey-anchorage-now-is-the-time-to-build-1?commentId=ae0af948-b029-48d7-aaf6-9670981b2f91https://www.studentinsta.com/post/22701_lufthansa-cancellation-policy-permits-flexible-cancellations-and-adjustments-ba.htmlhttps://unit.link/terminal-easehttps://www.helensansan.com/forum/main/comment/8eb37dc3-a181-4a41-8d2e-ec7cc98adfc8?postId=6682a191ec1dd000111e52c1https://www.soulsisterdecorating.com/forum/main/comment/06dd24d7-37ff-4eca-b996-0009458c0c06?postId=6496256c08500c001224bb7chttps://www.sagethymesolutions.com/forum/main/comment/6e08ad91-dcd8-440b-9507-cdd3d993ac59?postId=647a80e7bcbe2700124e3c16
Another great post! Your attention to expansion and well-researched materials never fails to affect. In search of refined companionship for readers, Birmingham independent escorts offer professional and prudent options. Thanks for sharing such valuable insight - I already look forward to your next piece!
Also Visit:
Birmingham escort service
Independent Escorts in Birmingham
Birmingham Independent escorts
“Lufthansa Cancellation Policy” permits flexible cancellations and adjustments based on the type of fare. Terminal Ease helps passengers to cancel their ticket online or through other modes in an easy way. Travelers can cancel their Lufthansa ticket within 24 hours of booking before departure and get a full or partial refund on the basis of fare conditions. Please check the fare & terms before making an airline reservation.
Spirit Airlines Cancellation Policy
Change Name on Southwest Airlines Ticket
Turkish Airlines Cancellation Policy
Qatar Airways Refunds
Another brilliant post! Your attention to detail and well-researched content never fails to impress. For readers in the area, exploring options like female escorts in Northampton can offer tailored experiences for those seeking elite companionship. Looking forward to your next piece!
This campaign brilliantly captures what makes Airwaves special - that intense menthol kick we all crave! I love how they're using actual fan comments as creative inspiration. It reminds me of Infinite Craft where combining unexpected elements creates something amazing. The metaphors about "supersize lungs" perfectly describe that refreshing sensation. Smart move by Mars to let consumers shape their brand identity!