In 2021, Starbucks Hungary took further steps towards a more sustainable future. The brand’s volunteers contributed to the planting of 2.4 acres of land in collaboration with the Community Forests Foundation last year. The café chain has been cooperating with the locally-developed food rescue company, Munch since May 2021, helping to reduce food waste. The brand will continue its planet-positive initiatives this year and take further steps to strengthen the connection with its local communities.

Corporate social responsibility has been a priority for Starbucks since its founding 51 years ago. Last year, the chain operated in Hungary by the company AmRest, supported a number of initiatives that contribute to a more inclusive and open future. In the spring, on the occasion of Poetry Day, the open call themed Good to see you! received more than 100 applicants. In May, on the "Embrace Your Dog!" World Day Starbucks Hungary announced an open call on social media to which a total of 1,884 posts were submitted, as a result of which the world-famous café chain donated therapeutic development equipment, dog food and food supplements to the Doctor Paws Foundation. In autumn, the brand organized exhibitions of Hungarian paintings and photographs in 11 Hungarian cafés. The proceeds from the sale of the artwork will be donated to the Child Rescue Foundation to purchase a new ambulance vehicle.

Sustainability and environmentally consciousness are one of Starbucks’s strategic pillars globally. That is why the brand in Hungary has also taken concrete planet-positive steps, aiming at fighting both food and plastic waste. Last year, the café chain joined the Hungarian-developed food rescue company Munch, which helps to reduce waste by offering its customers to buy unsold food at up to 60% discount, and thus – saving it.

In addition to that, last September, in partnership with the Community Forests Foundation (MyForest), Starbucks Hungary has taken another step towards a greener future. In order to encourage guests to choose green solutions, Starbucks has increased the price of a single-use plastic or paper drink sold in all its stores by twenty forints across the country, donating this additional cost to the Community Forest Foundation (MyForest). Through the collaboration, Starbucks volunteers also contributed to the planting of the 2.4-acre site.

The café chain’s plans for 2022 include a further work for sustainable development, searching even more environmentally conscious solutions, and a stronger role for social responsibility in its operations. In 2022, the brand will focus on emphasizing the importance of togetherness and cooperation, creating valuable moments of connection with its guests and local communities.

2021 was a year of explosive growth in online commerce and home delivery orders. The third wave of the pandemic resulted in 70 percent more home delivery orders in the spring compared to the previous two months, according to DoDo, a dynamically growing provider of artificial intelligence-based courier services. Dynamically growing startup's revenue increased by 359 percent compared to the previous year and attract 1.2 billion HUF. Black Friday in November doubled and the period before Christmas tripled the number of deliveries compared to the average months of the year.

In 2021, with the explosion of e-commerce, the demand for home delivery also increased dramatically. Customers had already become widely aware of and used online ordering in the year before, so the third wave of the pandemic saw a more spectacular increase in the frequency of home deliveries than ever before. According to statistics from DoDo, a Czech start-up that improves the efficiency of delivery through data-driven, smart logistics developments and has been present on the domestic market since 2020, the number of orders in March and April jumped by 70 percent compared to the previous two months. From late spring to early autumn, the number of home deliveries fell slightly on a monthly basis, as many people took advantage of the easing of restrictions and went on holiday.

The numbers for the winter months showed an extraordinary increase again, exceeding the spring epidemic period. In November, twice as many deliveries were recorded as in a normal month, mainly due to the Black Friday promotions. The pre-Christmas period saw an even more impressive increase, with almost three times more deliveries than in the average months of the year. This shows that a significant proportion of online shoppers are timing their gift purchases for the 2-3 weeks before the holidays.

Interestingly, the Christmas period in 2021 was a major contributor to the increase in hot food deliveries, in addition to the March restrictions that accompanied the third wave of the epidemic. This shows that more and more people prefer to order ready-made hot meals over home baking and cooking during and before the festive season.

Shortening delivery times is a general trend and an increasing demand from consumers. This is particularly true for hot meal deliveries, but for consumer durables, customers no longer want to wait days, but at most hours, before receiving their order. The average delivery time for food orders for KFC by DoDo was just 24 minutes in May. Artificial intelligence-based solutions developed and used by DoDo also contribute greatly to reducing delivery times.

In 2021, the number of orders delivered by DoDo increased by 486 percent, With this expansion, DoDo - like in other countries in the region - has become one of the largest players in the home delivery market in Hungary. This is partly because more and more companies are recognising the benefits of smart logistics, based on artificial intelligence, as customer expectations change.

As a result of increasing door-to-door deliveries, the total distance travelled by DoDo couriers increased by two and a half times in 2021 compared to the previous year. In terms of the regional distribution of orders, the largest share of deliveries is made in Budapest, followed by Miskolc with the second highest number of deliveries, but also cities such as Veszprém and Eger have high order numbers.

In order to meet the growing demand for home deliveries and to expand its customer base, DoDo increased its fleet by 80 percent in 2021, and its business partners have grown to include names such as, one of the largest Hungarian webshops, KFC and Pizza Hut fast food chains, and the Falusi Kosár family business. The Czech start-up has also pioneered delivery methods, using jet skis to deliver food orders to sailors on Lake Balaton this summer. DoDo is currently in negotiations with a number of retail and hospitality companies, and the company is preparing for further significant expansion and increased deliveries this year.

"Thanks to the continued growth in consumer demand and the lasting impact of the pandemic on online sales, we expect to see an increase in home deliveries in all sectors this year. Consumers now expect the shortest possible delivery times and retailers need to adapt to this. In order to shorten delivery distances - our last two miles principle - it is becoming increasingly essential to create a denser network of smaller but more numerous warehouses - dark stores - and smaller shops. This trend has already emerged on the domestic market and we expect it to spread further this year," said Károly Sáfár, DoDo's representative in Hungary.

Riders will be able to locate nearby TIER e-scooters directly from Google Maps, along with helpful information like a cost estimate and anticipated arrival time. Europe's leading shared micro-mobility provider and Google Maps continue to expand everyone's access to sustainable, easily accessible and multimodal mobility solutions.

The service is already available in Berlin, Hamburg, Oslo, Helsinki, Stockholm, Zurich, Vienna and numerous other European cities. From now on users in Budapest, Utrecht and several Italian cities can find their nearest TIER scooter in the Google Maps app.

Under the tab for cycling directions, users can find the "Your Bike" and "TIER" buttons. By clicking on the TIER button, Google Maps shows the nearest available TIER e-scooters - as well as the walking distance and the charging status of each e-scooter. To start the ride, users are then redirected to the TIER app.

„Our mission to change mobility for good is largely about creating strong partnerships to expand everyone's access to sustainable, easily accessible and multimodal mobility solutions. Through our collaboration with Google, we're creating visibility for TIER scooters within Google Maps and helping to ensure that riders in Budapest have access to the form of transportation that best suits their daily mobility needs" - said Tímea Lendvai, TIER's City Manager in Hungary.

TIER wants to grow further this year TIER launched its e-scooter service in Budapest last September and rapidly became very popular amongst urban dwellers. The environmentally friendly e-scooters are currently available in Budapest in districts I, II, III, VI, VII, VIII, IX, XI.XII and XIV and the shared micro-mobility provider is planning to expand its service to more Budapest districts and other Hungarian cities in the near future.

For 2022, TIER has set out to further strengthen its market leadership in Europe and expand into more European cities and countries. With the acquisition of nextbike, and launch of e-bikes in Sweden, Germany, France, the UK, Norway, Switzerland and the Netherlands, TIER has expanded its growing range of multimodal mobility solutions. This makes TIER one of the first micro-mobility providers to offer users in certain countries three different types of vehicles in one app.