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Starbucks, operated in Hungary by AmRest, is announcing the popular Kávéköltők literary competition to provide emerging talents with the opportunity to present their poems in front of a jury of well-known poets and the public. Cafes have always been important spaces of community life where famous literary works were born. This is why this year the organizers are looking for entries on the topic of "community". The coffee chain will hold the finals of the competition on September 20, on the Day of Culture.

"It is a great pleasure for us to organize the Starbucks Coffee Poets literary competition for the fourth time. Based on the experience and feedback of the past years, we see that there is a great demand for this kind of opportunity, where talents can share their creations with a wider audience, in addition to receiving professional feedback on their work. Every year, we are amazed by the amount of talent and creativity that we meet thanks to the entries, and we eagerly await this year's poems as well," says Kerek Fanni, the Hungarian brand manager of Starbucks.

This year Starbucks partners with the Association of Young WritersMembers of the jury will be Lili Hanna Seres from the association, István Pion, Hungarian poet, slammer, journalist, editor, and Bence Csalár, internationally recognized fashion journalist and creative specialist. The winner of the competition will be selected from among 5 finalists at an event on September 20, the Day of Culture, where the authors will also present their works in person. In addition to professional recognition, the finalists will be given a valuable gift package courtesy of Starbucks and the Association of Young Writers, and the winner will also be able to participate in the association's literary camp next year. The texts and video presentations of the best poems will also appear on Starbucks' online platforms.

"The initiative of Starbucks Kávéköltók, which embraces emerging poets and provides them with the opportunity to introduce themselves to the public, is exemplary. This collaboration is a great pleasure for us, and we are excited to get to know this year's finalists and their works. We hope that this competition will make even more young people fall in love with poetry," says Viktor Pataki, co-chairman of the Young Irish Association.

Priding itself on a brand promise of ‘Fly Better’, Emirates is investing over US$ 2 billion to enhance its inflight customer experience, including a massive programme to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.

Sir Tim Clark, President Emirates Airline said: “While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive programmes to take Emirates’ signature inflight experiences to the next level.”

Some of Emirates’ latest initiatives include: elevated meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, sustainable choices and a generous approach to the little touches that make travel memorable.

Starting from August, Emirates’ passengers can look forward to:

New Inspirations, New Menus: An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky. New menus will be served on select Emirates routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondant potatoes. New menus will also be introduced to Business and Economy on the 1st of September.

Purposefully Vegan Choices: Emirates’ new vegan menu is carefully curated to cater to the growing numbers of customers pursuing this thoughtful lifestyle. Vegans, or anyone interested in a delicious and healthy plant-based meal, will enjoy handcrafted gourmet dishes such as pan-roasted king oyster mushrooms, flavoursome jackfruit biryani and sliced kohlrabi garnished with burnt orange. Desserts are a decadent affair with choices of chocolate truffle cake with hazelnut, pistachio and gold leaf, or green grape tart adorned with candied rose petals, vanilla custard, and berry compote glistening with yuzu pearls.

The Champagne and Caviar Experience: Emirates’ First Class experience, always a benchmark for service excellence, has been upped a notch in 2022. Customers can now savour unlimited portions of Persian caviar as part of the ‘dine on demand’ service, with an exquisite pairing of the world-renowned Dom Perignon vintage champagne. Emirates is the only airline with an exclusive agreement to offer the luxury brand on-board.

Cinema in the Sky: First Class customers can create a memorable movie moment on-board by ordering cinema snacks as they enjoy the 5,000 channels on Emirates’ ice inflight entertainment system. The cinema snack menu includes moreish classics such as lobster rolls, juicy sliders, edamame, and salted popcorn, and can be ordered on demand. All passengers can also curate their own ice experience before their flight, simply by browsing and pre-selecting movies or TV shows on the Emirates app, which can then be synced to ice the moment they board, maximising the seamless travel experience.

Farm to Fork - Sustainable Supply Chain: Emirates’ customers departing on flights from Dubai can begin crunching on fresh greens harvested from Bustanica, the world’s largest vertical farm and newly-opened US$40 million joint venture investment through Emirates Flight Catering. Emirates is continuing to invest in sustainable operations and supply chains, seeking local food suppliers and farms wherever possible to serve the freshest produce on board.

Specialised Hospitality Training for Cabin Crew: Emirates has partnered with Ecole hôtelière de Lausanne, one of the world’s top hospitality management schools, to craft the Emirates Hospitality strategy and encourage inspiring customer experiences. Emirates Cabin Crew have already begun engaging in intensive training programmes focused on delivering the four service pillars: Excellence, Attentiveness, Innovation and Passion.

Upgraded Cabin Interiors in all Classes: The most significant investment is an extensive and record-breaking refurbishment of the aircraft fleet interiors, where cabins will be retrofitted with new or reupholstered seats, new panelling, flooring and other cabin features. Benefitting all Emirates passengers, every cabin class will be refreshed and new Premium Economy cabins installed. After the retrofit, Emirates will have a total of 120 aircraft offering Premium Economy seats – the only airline in the region to offer this cabin class, and enhanced interiors and features across all other cabins. With its first aircraft scheduled to roll into the Emirates Engineering Centre for retrofitting in November, planning work and trials have begun in earnest.

Additionally, Emirates confirms there will be more announcements about new products and services in the near future.

Every year, Starbucks organizes its Barista Championship, which gives the company's best coffee masters the opportunity to showcase their talents. This year, Hungary's best baristas were once again able to compete in person, at the national final of the five-round championship on August 2, 2022, at the Starbucks Király utca store. The jury of the company's coffee masters was helped by Dóra Szabó-Thalmeiner, gastro influencer, to select the best coffee expert. The local competition was won by the Kenya-born Hellen Omollo, who thus gets a chance to represent the country in the international final in Milan.

Starbucks pays special attention to the professional development of its partners and offers several opportunities for them to show their talent. In addition to further training, the Barista Championship is organized every year, where the company's best coffee masters compare their skills. After the break in 2020, the company organized the competition virtually in 2021, which will return this year in a hybrid form. From the personal, local rounds, national champions were selected from 44 countries, including the Hungarian winner Hellen Omollo.

The best 10 coffee masters selected from among them will compete in Milan on October 27, 2022, the brand will broadcast the grand final live.

One of the basic principles of Starbucks is that, in addition to quality ingredients, an important component of a delicious coffee is the attention with which a good barista prepares and serves it. In addition to proper roasting and the harmony of quality components, drinking coffee is a real experience. This is why the coffee chain created the title of coffee master and created its own corresponding course. Every year it provides its baristas with the opportunity to share their experiences and compare their skills at the Barista Championship.

"The love of coffee is common in all of our partners, but the knowledge and experience of our coffee masters also stand out among them and embody the most important values of Starbucks. Small attentions, mutual respect and demandingness are habits that we can use to brighten up other people's day. - said Kerek Fanni, the brand manager of Starbucks in Hungary. - I saw these qualities in the competitors in this year's finals as well, and Hellen Omollo was able to stand out from the best with his/her knowledge of coffee culture and creative use of recipes. We are proud to work with him/her and support him/her in everything in the international rounds."

The national finals of the championship were preceded by a café unit round and a district round. At the Hungarian final held in Starbucks Gozsdu, the participants had to complete 3 tasks. For the first part, baristas were able to share their personal stories about their passion for coffee and their own Starbucks journey. The contestants then prepared their favorite Starbucks coffee using the brewing method of their choice and presented it to the jury members during a guided tasting. Finally, the baristas had to prepare two caffe lattes and a flat white with latte art of their choice on top: a rosette, tulip or swan.

"The whole competition was a great experience, starting from the first round. I love coffee, in all its forms, so it is a special opportunity that I could become a coffee master with the help of Starbucks and continue to train myself - said Hellen Omollo, Starbucks' 2022 Hungarian Barista Champion. "It's a great honor to have the possibility to represent Hungary in the international round, I hope to get into the top 10 and return home with lasting experiences in October."

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