FLOW PR will be responsible for the PR-communication support of the projects of WeAreOpen. The first joint work of the initiative (nyitottakvagyunk.hu) and our agency was the #insteadofflower Women’s Day campaign in which famous people and company leaders shared via video messages what and why they would give or receive at their workplace instead of or beside a flower for Women’s Day. Among others, Alexandre Froment-Curtil, CEO of Vodafone Hungary, Gabriella Szentkuti, Managing director of Microsoft and Hajnalka Széll, HR director of Auchan told their personal experiences in the campaign, but public figures, such as András Bárdos, Krisztina Máté and Gábor Bazsó shared their opinion as well (watch the videos here).
The WeAreOpen initiative, which so far counts more than a thousand companies, organizations and communities, was founded by Google, Prezi and espell with the aim to create a community for companies and organisations which consider judging co-workers exclusively based on their actions and performance their fundamental value.
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