One of the most popular outdoor equipment manufacturers of the world, Fjällräven’s choice was FLOW PR. The agency’s responsibilities will include the provision of high-quality communication services to strengthen local market presence of Hanwag footwear and Primus outdoor products as well. The agency was chosen after a restricted tendering process.
As of May 1, 2017, FLOW PR provides first-class communication services to support the image-building of three premium quality outdoor brands: popular among hikers, hunters and urban youth, Fjällräven manufactures widely loved, timeless and long-lasting hiking clothing items, tents and backpacks. Born in Bavaria, Hanwag is famous for its always trusted, durable hiking boots, while the Swedish Primus offers first class gas stoves, drinking bottles and numerous other hiking equipment. From now on FLOW PR is also managing social media channels for Fjällräven.
„Fjällräven looks to inspire people regardless of age, sex and hiking experience to spend more time in nature doing various outdoor activates, while keeping an eye on eco-friendliness at all times. We are excited to start the cooperation with these three premium brands of great history as we can fully relate to the mission they have undertaken” - said Botond Sajti, Managing Partner of FLOW PR.
In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company’s timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries. Fjällräven’s product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags. Fjällräven prioritises acting responsibly towards people, animals and nature and encouraging and Sustaining public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year.
“Born in Bavaria – worn around the world”. Hanwag has been manufacturing high-quality mountaineering and trekking footwear at its headquarters in Vierkirchen, near Munich since 1921. Hanwag footwear stands for traditional Bavarian craftsmanship and durability combined with technical expertise and continuous innovation. With a specific focus on the perfect fit, robustness and high-quality materials, nearly all of the company’s footwear is made in Europe. All Hanwag footwear, with the exception of its children’s and double-stitched models, are made with a cemented construction. This very complex technique of shoe making guarantees that all Hanwag models can be resoled and therefore supports the durability of every single shoe.
The Swedish company Primus has been creating products for outdoor use since 1892. They have been tested on expeditions by such pioneers as Roald Amundsen, Sir Edmund Hillary and Reinhold Messner. Today, Primus is known for its reliable, safe and innovative products, mainly produced in Europe, that make people enjoy their outdoors adventures – both big and small. The focus is on creating environmentally friendly, easy to use and lightweight products. Primus AB, based in Solna (Sweden), is an independent part of Fenix Outdoor AB. 90% of Primus’ product range is sold in more than 70 countries worldwide.