The Largest Hungarian Beer Festival
FLOW PR is the communications agency of the largest Hungarian beer festival held annualy in the Castle of Buda. The primary goal of communications activities with regard to the Budavár Beer Festival was to raise awareness about the event, focusing on distributors, manufacturers, breweries and potential visitors equally. For these reasons, we invited Péter Aranyosi, a renowned and popular stand-up comedian of Showder Klub and Dumaszinház to feature as “beer ambassador”, while we cooperated with a wide range of TV programs, tabloid papers and blogs enabling the broadest possible coverage for the event.
Results: besides the especially high rate of media attention directed at the event, the success of the communications strategy was also underscored by the total attendance reaching the 44000-mark in the first year of the festival. Last year more than 150 thousand pints of beer were served during the four-day festival.