“Never enter a battle unless you have won the war.” Unknown author
The success of a company is mainly determined by choosing the right communication strategy. When developing the strategy we have to consider the interior strategic factors, goals and exterior environment of the company. Besides knowing the interior capabilities it is inevitable to measure and take into consideration the possible reaction of the receiver, namely the public opinion, the investors, and the media. FLOW PR considers all aspects at once and develops strategic communication for long term goals or specific cases, and helps in the realization of the tasks.
FLOW PR analyzes the current situation, interior and exterior factors of the company upon an objective system of aspects, learns the company’s strategy, goals and target groups as well as the communication of the competitors and the civil or political organizations and their relation to the company. In case of specific issues we observe their affect on the company image and the possible outcome, the attitude of the participants and the possibilities of persuading them.
Developing strategic communication
When developing strategic communication FLOW PR defines the target group, communication principles, chooses the channels of communication, the exact wording of the messages that serve the best realization of the company’s strategic goals. During the execution of the strategic communication we help the company to achieve the most positive results, to resolve unexpected turnouts and to avoid pitfalls.