“Positioning is not what I make with the product. Positioning is what I do with the target person’s mind. Namely, positioning the product in the target persons’ mind.” Ries-Trout
In order to gain reputation and trust the company needs added value that differentiates it from the other players on the market and is in line with its overall strategic goals. The procedure of selecting this added value is positioning. In order to be successful, it is of key importance to define the values by which the company wishes to differentiate itself. FLOW PR carries out the definition process and the detailed positioning strategy.
FLOW PR sums up interior and exterior attributes of the company and selects values that raise client, consumer and investor complacency but also considers possible weaknesses and then analyzes market environment and the positioning strategy of competitors. Finally we analyze and evaluate the expectations of the company’s clients. As a result of the facility assessment we give a credible picture of the company characteristics on which we base the development of the positioning strategy.
Defining the positioning strategy
Upon the interior and exterior endowments FLOW PR develops a positioning strategy that assures a differentiated market position for the company and in the mind of the target group. We determine the necessary communication elements to reach the targeted position according to each target group and we prepare a communication timetable where we define the schedule for the adaption of the tools.