“There are five types of companies: one creates events, the other thinks it creates the events, the third observes the events, the fourth wonders about the events and the fifth does not even know that something has happened.” Unknown author
For the sake of the company’s reputation it is crucial that the public and the investors are regularly supplied with positive news and information about the company through the media.
Selecting and forwarding news that secure adequate publicity is a complex procedure. What is interesting and important for the management is mostly uninteresting for the media, so the amount of clippings may fail the company’s expectations. With the help of FLOW PR the media usage effectiveness of the company increases significantly, so the anticipated level of publicity can be reached.
Generating quality news
FLOW PR forms effective news from the received company information that meet the expectations of modern media. Beyond that in order to reach communication goals we take on the development and execution of creative ideas that will raise the attention of media covering the target groups of our client assuring targeted media coverage.
FLOW PR prepares a tailor-made press-list that covers the contact information of all important journalists and editors including national press, regional papers, business media, trade magazines and electronic media. We contact media representatives and assure their presence on press conferences, we organize interviews, prepare press releases for the client.
FLOW PR collects and evaluates media coverage resulting from the news factory activity in print, online and electronic media. The conclusions from the media response helps in generating further news effectively.