The newest trends and the evolution of social networking sites like Facebook, Twitter, Youtube or Flickr have thoroughly transformed our media consumption and online communication. A new space – social media came into existence, where old rules of marketing communication are no more valid. If a company or institution can not adapt to this new, constantly changing environment, it would not be able to reach its aims, and may become unprotected from potential reputation damages.

Online communications audit

During the audit FLOW PR examines the online communication practice of the given company: makes a thorough analysis of its website, its content, design regarding ergonomic and visual aspects. The agency evaluates the used online communication tools considering the internal and external conditions, business goals and target groups.

Integrated online strategy

Based on the audit’s results, through gathering and synthetization of benchmarks FLOW PR determines the directions and tools of the company’s online communications strategy. It includes suggestions regarding website and intranet building, content management, launch and usage of social media channels, building of online press relations and blogger outreach programs.

Tribe building consultancy

“People form tribes with or without us. The challenge is to work for the tribe and make it something even better.” Seth Godin

Social media requires a thoroughly new approach: companies have to build a community out of autonomous, opinionated people, generate positive dialogues and feedback. Tribe building is a complex and long-term process which demands constant readiness and a new, previously unknown level of immediacy. Despite its difficulties, the power of social media tools lays in the very fact of participation and collaboration.

As a preparation of tribe building, FLOW PR chooses the appropriate channels of social media, makes suggestions regarding their contents, schedules their launch and after having determined priorities, the agency monitors the results and assists the accomplishment of strategic goals.

We aim to make our clients appear on social sites in accordance with their long-term strategies, and use tools suitable for them. Instead of myths we offer real solutions, so they can make use of the real possibilities of social media.