“A crisis can only be managed effectively if we are prepared for it.”
Predictable crisis situations call for preparations that take every aspect into consideration, while unpredictable incidents call for immediate, aligned steps. To explore dangers threatening the successful operation and positive image of the company an objective approach is required that the company management mostly does not have. When the crisis situation occurs the affected company is often lead by panic that makes disciplined and solid crisis communication impossible. The precipitant and contradictory statements or complete silence contributes to deepening the crisis and to loose the public’s trust. With external help all this can be avoided.
Determining potential crisis situations
FLOW PR defines the vulnerable points and sources of potential threats by an objective consideration of the aspects of media, investors and the public. We review exterior circumstances that influence the forming and course of a crisis, we define the group of potential aggressors and their expected communication strategy.
Developing a crisis communication strategy
Communication experts of FLOW PR develop a personal, tailor-made crisis communication scenario for the company. We select and prepare the communicators making the statements on the crisis, we determine the communication strategy for managing the crisis, prepare a Q&A on the topic. We set up arguments and messages according to each target group – public, media, investors and political scene. In case of unpredictable incidents we define the necessary steps within the shortest time.
Mitigation of image damages
After the relief of the crisis, crisis management continues with decreasing the confidence deficit regarding the company. FLOW PR assures the best possible relief of image damages through targeted media coverage and PR actions.