Hell Energy Drink

HELL Energy Drink
The brand and the product, both born in 2006, were first introduced in Hungary, but thanks to the export strategy, it is available now in 16 different countries, e.g. in Romania, Slovakia, France and Israel. Hungary’s market-leading energy drink was a great success in the following exhibitions: SIAL in Paris, ANUGA in Cologne, and WORLD FOOD in Moscow. In the Moscow event, it won the “Best new product” and the “Best energy drink” prizes. HELL actively sponsors technical sports – e.g. WRC Rally (HELL Racing Team), drifting – and pop music. Sales of this product have dynamically increased over the last three years, exceeding 100 million singles in 2008.

Further information: www.hellenergy.com

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