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Hungarian Journalists Use Facebook, Write Blogs

FLOW PR’s newest survey has revealed that Facebook has become a tool of work for journalists in Hungary. Even though they have doubts regarding the credibility of the site, Facebook is getting used more often as a source of news. One of the most conspicuous changes is the rate of journalists writing and/or reading blogs, which doubled since the last survey was made in 2010. Although the popularity of the video sharing sites also increased, only few people use other social media channels.

Flow PR first made a detailed, quantitative survey among journalists about the usage of social media and what they think about its expansion back in the June of 2010. The result showed that only few of them use these sites regularly and who does, uses if for personal purposes only. The results of the newest survey show that journalists consider the social media platforms as a tool of work and not only they use it as a source of news but a significant proportion of them also takes part in creating social contents.

“While in 2010 the main proportion of journalists was suspicious against social media and used it only for personal purposes, nowadays social media platforms became as important part of their work as a dictaphone or a word processor” – said Krisztián Szabados, CEO of Flow PR.

Considering the practices of Hungarian journalists, Facebook is clearly the most well-known and most used among the social media sites. The rate of registered people continued to increase in the last four years and today almost every journalist (97% of them) can be found on the site – which clearly became a tool of work beside personal purposes: every 9 out of 10 journalists also use it for work. The rate of Youtube-users also grew up to 93%. Even though more than 40 out of every 100 journalists have a LinkedIn account, only every 25th of them know well or use it.

Another significant change is the usage of blogs: nowadays almost every responder reads blogs (92% of them): 77% of them do it every week and half of them do it every day. Leaving a comment is not that popular though: the majority (80%) of the responders do it rarely or never. One fourth of the journalists write a blog, 6% of them have more than one. For 89% of them writing a blog somehow is part of their job.

Considering the sharing of different contents on social media sites journalists seem to be very active: 9 out of 10 share interesting articles or other contents with their friends and acquaintances – every second person does it on a daily basis.

Photo sharing sites, microblogs and geolocation is not so popular among journalists. Every 3 respondent has but only one fourth of them use regularly an Instagram account which is accompanied by Flickr and Pinterest. Half of them have a Twitter account but only one third of them are active user. Every 1 out of 4 respondents have Tumblr and the rate of the usage of this site is 18%. Almost two-third of the journalists barely know anything about Foursqaure and only every 10 uses geolocation services.

During the last four years social media became even more the important tool of receiving information: nowadays 4 out of 5 respondents consider this site as a source of news and their rate increased by 10 percentage points. Journalists still remained suspicious considering the credibility of these sites and news: two-third of them have doubts about the read information.

The thoughts about the classic and social media also changed significantly: while in 2010 half of the journalists thought that classic media will remain stronger then the social media, today this rate is 10%. As the rate of those people who think that they will have the same (important) role trebled, nowadays every second person believe this.
Almost two-third of the journalist think that their participation in social media conversations is needed. Among the causes we can find the rapidity of information flow, the direct interaction with readers, promoting their content published in classic media and there were some people who considered social media as the last opportunity for independent writings.



17-03-2014