Our Team
Krisztián Szabados
managing director
Krisztián Szabados (1973), director, economist, PR and communications expert. Previously he worked as unit director for a leading PR agency in Hungary. Szabados founded the company group in 2003 and remains its owner to the present day. He has published more than 100 articles and is frequently quoted in interviews with leading Hungarian and foreign media.
Zita Hella Varga
deputy director
Zita Hella Varga, PR and communications expert, has been working for FLOW PR (previously Privy Council Ltd) since 2005. She was appointed as a senior account manager in 2007, and on 1 January 2010, she was appointed as deputy director. She holds a degree in German and communications studies, the latter with specialization in public relations from Pázmány Péter Catholic University. She obtained broad experience in business communications consultancy and gained proficiency in the fields of corporate and institutional communications. For the last two years she has been a consultant to the clients on the preparation and realization of the dissemination of different EU tenders.
Botond Sajti
deputy director
PR and communications expert. He has been working for FLOW PR since 2004, managing several successful communications programmes for investment-service providers, telecommunications companies and advocacy groups, among others. One of these projects won the award “PR Campaign of the Year” in 2009 and the public affairs category award in the annual Prizma Kreatív PR Competition in the same year. Previously, he worked at the commercial TV channel RTL Klub. He holds a degree in public relations and media studies. Since September 2011 he has been teaching Corporate Identity and Image Management as well as Internal Communication courses at Péter Pázmány Catholic University.
Eszter Battai
operations director
Eszter Battai is a PR and communications expert. She started working at FLOW PR as a PR consultant in 2004, and was appointed as operations director in 2009. She holds a degree in communications studies from University of Szeged, and soon she is graduating in Sociology at University of Miskolc. Previously she worked in public administration and gained experience in city marketing and environmental communications. At the agency she has worked on financial, stock exchange, local government and cultural communications projects. As operations director she is responsible for work organization, and, among others, she is in charge of co-ordinating work in connection with tender applications.
Réka Barlai
senior account manager
Réka has been working for FLOW PR since 2008 as a PR and communications expert. She graduated from the Faculty of Communications, Eötvös Loránd University and also has an MA in European and Global Affairs which she obtained at the Budapest Institute of the Sacred Heart University of Milan. Earlier Réka studied law at Pázmány Péter Catholic University. Her special field of communication is Corporate Social Responsibility (CSR).
Sándor Dávid
senior account manager
PR and communications expert, has been working for FLOW PR since beginning of 2008. He holds a degree in German and communications studies at ELTE University. He began his career as freelance journalist, later he joined Budapest Mayor’s Office’s press department in 2003, where he worked until 2007. Then he left the public sector to join a hungarian PR- agency for one year. He obtained broad experience in business, pharma and healthcare communications consultancy and gained proficiency in the fields of corporate communications.
Anikó Kiss
senior account manager
She has been working for FLOW PR since 2005 as a PR and communications expert. She graduated at University of Szeged in communications studies with specialization in public relations and international communications. At present, she is taking part in ELTE’s Interdisciplinary Social Studies Doctorate Programme, and her research topic is corporate image measurement. She has gained a lot of experience in crisis communications counselling, CSR strategy preparation, and in the field of city marketing.
Zsuzsa Polyák
senior account manager
PR, communications and city marketing expert, has been working for FLOW PR since 2010. Since 2003 she has obtained broad experience in the field of communications: she worked at Political Capital as political analyst between 2003 and 2005 then she went on with her career there as political and city marketing senior consultant. She also gained experience in institutional and corporate communications, and specialized in enviromental and green PR as well as in the worldwide problem of ”greenwashing trap”. Previosly, she researched the relation of politics and marketing, focusing on the history of American election campaigns in the 20th century. She studied Political Science at ELTE University’s Faculty of Law.
Rita Madalina
new media strategist, senior consultant
PR and communications expert, graduated at ELTE University, specialized in Media and in German Studies. She has been our colleague since 2007 March. As a new media strategist Rita is responsible for making complex online communications strategies, helping our clients at many aspects from social media management to website-structure consultancy or content development. With her help digital PR can become a strong and effective element of the used marketing communication toolkit.









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